vs Cluely
Cluely was the first tool in this space to get attention. Here is what we built differently.
Cluely introduced a lot of people to the idea of a real-time meeting copilot. We like that. But three things about how Cluely ships the experience nudged us to build AptSay differently: latency, privacy architecture, and the voice it speaks in.
| AptSay | Cluely | |
|---|---|---|
| Response latency | 2–3 seconds from speech to on-screen suggestion | 5–90 seconds in independent reviews |
| Audio transcription | Local on-device ASR (SenseVoice) | Cloud transcription |
| Project context | Persistent Project memory across meetings | Single-call only |
| Coaching framework | SPIN · MEDDPICC · BANT · custom skills | Generic suggestions |
| Brand voice | Quiet sales copilot | Cheat-on-everything positioning |
| Platform | macOS native | macOS + Windows web |
A meeting copilot is only useful if it can answer inside the conversational beat. At 5 seconds, you have to interrupt the customer to read it; at 30 seconds, the moment is already gone. AptSay routes through the Cloudflare AI Gateway on the nearest edge node and streams the first tokens back within two or three seconds of the last thing the customer said.
Every rival tool we reviewed streams the raw audio of your calls into someone else's infrastructure. AptSay runs transcription on your Mac — the audio never leaves the device. The model routing layer only sees the specific text context needed to draft a single coaching suggestion, and even that is never stored.
Sales reps are already suspicious of AI tools because of how the category presents itself. A copilot that uses a 'cheat on everything' voice makes it harder, not easier, for a rep to install anything on their laptop and use it in front of a manager. AptSay is deliberately quiet: it looks like a macOS system utility, not a hack.
Yes. AptSay listens to whatever audio is playing through your Mac, so any meeting platform works — Zoom, Meet, Teams, Webex, FaceTime, Slack huddles, or a softphone inbound call. No per-platform integration is required.
A native macOS application. Shipping as a Chrome extension would mean running in the browser's sandbox, which limits audio capture to the single browser tab and forces cloud transcription. Native gives us local audio capture and true on-device ASR.
There is nothing to import: AptSay does not need historical calls to start being useful. Install it, create a Project for your current deal, and it is coaching you on the very next call. If you later want to move away from Cluely entirely, export your calls however Cluely supports today and archive them separately.
A small number of sales teams each week. No credit card, no deck, no demo call to request access.